Spring shortage

Sales data shows that baby formula became hard to find starting in March.

Weekly on-shelf-availability rate

100%

86.2%

80

81.2%

In mid-February, Abbott started recalling dozens of types of Similac, Alimentum and EleCare powdered and liquid formulas.

60

40

20

0

Nov.

2021

Dec.

Jan.

2022

Feb.

March

April

Weekly missed sales

million

$15

12

11

7.5

9

6

3

0

Nov.

2021

Dec.

Jan.

2022

Feb.

March

April

- Adjust height of artboards as needed

- At minium make 560px and 280px versions

- Delete the artboards that are not used

- Mono for labels and annotations

- Founders Condensed for headings

- Publico Text for text copy

- Font sizes:

10px, 12px, 14px, 16px, 18px, 20px, 24px, 32px, 48px, 60px, 80px, 96px, 128px

- Global Hex Colors:

black #000,

gray-100 #2a2a2a

gray-80 #555

gray-60 #999

gray-40 #ccc

gray-20 #ebebeb

white: #fff

red: #fa3a3a

- Brand Hex Colors:

midnight-blue: #102039; // News, MSNBC

clear-blue: #3061ff; // News, MSNBC

wilde-sand: #f2f2f2; // News

amber: #ffbe03; // MSNBC

plum: #380538; // TODAY

vermillion: #ff503c; // TODAY

alabaster: #f8f8f8; // TODAY

violet: #5c00d8; // MACH

biege: #f1f0ed; // MACH, BETTER, THINK, KNOW YOUR VALUE

burst: #ff5042; // THINK

tangerine: #f6a383; // KNOW YOUR VALUE

green: #13a31a; // KARA GREEN

orange: #f96419; // KARA ORANGE

pink: #db0e9c; // KARA PINK

dem-blue: #0495f4; // 2020 DECISIONS BLUE

rep-red: #ff3333; // 2020 DECISIONS RED

-Strokes

Grid stroke

Axis stroke

Line stroke

Annotation stroke

Weekly on-shelf-availability rate

100%

86.2%

80

81.2%

In mid-February, Abbott started recalling dozens of types of Similac, Alimentum and EleCare powdered and liquid formulas.

60

40

20

0

Nov.

2021

Dec.

Jan.

2022

Feb.

March

April

Weekly missed sales

million

$15

12

11

7.5

9

6

3

0

Nov.

2021

Dec.

Jan.

2022

Feb.

March

April

Weekly on-shelf-availability rate

Weekly missed sales

million

100%

$15

86.2%

80

12

11

81.2%

In mid-February, Abbott started recalling dozens of types of Similac, Alimentum and EleCare powdered and liquid formulas.

7.5

60

9

40

6

20

3

0

0

Nov.

2021

Dec.

Jan.

2022

Feb.

March

April

Nov.

2021

Dec.

Jan.

2022

Feb.

March

April

Weekly on-shelf-availability rate

Weekly missed sales

million

100%

$15

86.2%

80

12

11

81.2%

In mid-February, Abbott started recalling dozens of types of Similac, Alimentum and EleCare powdered and liquid formulas.

7.5

60

9

40

6

20

3

0

0

Nov.

2021

Dec.

Jan.

2022

Feb.

March

April

Nov.

2021

Dec.

Jan.

2022

Feb.

March

April