200 feet
150
100
50
SMALL
MEDIUM
LARGE
Electron
Falcon 9
Ariane 5
Approximate
cost per launch
(millions)
Payload
(pounds)
Rocket
Destination
Electron
Low-Earth orbit
661
$7
Falcon 9
Low-Earth orbit
50,265
$67
Geostationary
transfer orbit
Ariane 5
21,000+
$175
- Adjust height of artboards as needed
- At minium make 560px and 280px versions
- Delete the artboards that are not used
- Mono for labels and annotations
- Founders Condensed for headings
- Publico Text for text copy
- Font sizes:
10px, 12px, 14px, 16px, 18px, 20px, 24px, 32px, 48px, 60px, 80px, 96px, 128px
- Global Hex Colors:
black #000,
gray-100 #2a2a2a
gray-80 #555
gray-60 #999
gray-40 #ccc
gray-20 #ebebeb
white: #fff
red: #fa3a3a
- Brand Hex Colors:
midnight-blue: #102039; // News, MSNBC
clear-blue: #3061ff; // News, MSNBC
wilde-sand: #f2f2f2; // News
amber: #ffbe03; // MSNBC
plum: #380538; // TODAY
vermillion: #ff503c; // TODAY
alabaster: #f8f8f8; // TODAY
violet: #5c00d8; // MACH
biege: #f1f0ed; // MACH, BETTER, THINK, KNOW YOUR VALUE
burst: #ff5042; // THINK
tangerine: #f6a383; // KNOW YOUR VALUE
green: #13a31a; // KARA GREEN
orange: #f96419; // KARA ORANGE
pink: #db0e9c; // KARA PINK
dem-blue: #0495f4; // 2020 DECISIONS BLUE
rep-red: #ff3333; // 2020 DECISIONS RED
-Strokes
Grid stroke
Axis stroke
Line stroke
Annotation stroke
200 feet
150
100
50
SMALL
MEDIUM
LARGE
Electron
Falcon 9
Ariane 5
Approximate
cost per launch
(millions)
Payload
(pounds)
Rocket
Destination
Electron
Low-Earth orbit
661
$7
Falcon 9
Low-Earth orbit
50,265
$67
Geostationary
transfer orbit
Ariane 5
21,000+
$175
MEDIUM
LARGE
SMALL
Falcon 9
Ariane 5
Electron
Two-stage reusable rocket
Two-stage
expendable rocket
Two-stage reusable rocket
200 feet
150
100
50
Destination
Low-Earth orbit
Destination
Low-Earth orbit
Destination
Geostationary
transfer orbit
Payload
50,265 pounds
Payload
661 pounds
Payload
21,000+ pounds
Approximate cost per
launch $7 million
Approximate cost per
launch $67 million
Approximate cost per
launch $175 million
MEDIUM
LARGE
SMALL
Falcon 9
Ariane 5
Electron
Two-stage reusable rocket
Two-stage expendable rocket
Two-stage reusable rocket
200 feet
150
100
50
Destination Geostationary transfer orbit
Payload 21,000+ pounds
Approximate cost per launch $175 million
Destination Low-Earth orbit
Payload 661 pounds
Approximate cost per launch $7 million
Destination Low-Earth orbit
Payload 50,265 pounds
Approximate cost per launch $67 million